Senior Associate, Digital Marketing at Moringa School

Job Description

ob Title: Senior Associate Digital Marketing

Department: Marketing Team

Reporting to: Director of Marketing & Admissions

About Moringa School

Moringa School is an outcome-based multi-disciplinary tech educational institution, with the vision to scale high-quality tech training across the African continent. Our product portfolio includes software development and data analytics and rapidly expanding into other courses like soft-skills and cybersecurity as we transform ed-tech in the continent which saw us named as one of the ‘Top 10 Most Innovative Companies’ in 2018 by Fast Company.

Our Vision: A world in which anyone can create their future.

It is the goal out in front of us that keeps us striving for more through:

• Creating products that connect people from where they are now to where they would like to go for their future.
• Focusing on broadening the pool of people who can create their future by scaling into new geographies.
• Offering Market-aligned skills education to create futures.

Our Mission: is to build talent and opportunities through transformative, tech-based learning experiences by:

• Taking a student-centric approach where students define what opportunities they are looking for and Moringa works to meet their expectations.
• Not teaching for the sake of getting students in the door, but to truly transform their sense of self-confidence and belief through soft and technical skilling.

Our Culture:

• Employees enjoy a fun, collegial startup environment
• You will be surrounded by talented, friendly, brilliant, & mission-driven professionals who work hard to provide the best student experience of its kind in the world.
• We are committed to employee health & wellness – we truly believe that you need to take care of yourself first.
• We understand the value in remote working & support it as needed.

Job Summary

We are looking for an enthusiastic Senior Digital Marketing Associate to be a part of our Marketing team. You will be responsible for undertaking digital promotional activities, creating content for the company’s online campaigns as well as website collateral. This includes copywriting for the company website, liaising with the designer in creating campaign collateral for brand awareness and lead generation campaigns and working on a Paid Media and SEO strategy. This role will play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

Key Responsibilities

Performance/Paid Marketing

• Develop, execute and optimize performance and digital marketing campaigns across channels such Google Ads, Facebook Ads, Instagram, LinkedIn, Twitter and other platforms in collaboration with Product Marketing Managers against the set objectives for each admissions cycle
• Work closely with the creative team to develop compelling ad creatives, copy, and landing pages.
• Track and analyze campaign performance to develop actionable insights that ensures maximum ROI for each admissions cycle
• Document current strategies in paid media playbook and ensure adherence to all frameworks captured in the playbook
• Conduct regular tests and ensure there is clear documentation of those tests for purposes of drawing analysis and actionable learnings
• Maintain a clean account structure on all search platforms (e.g. Google AdWords, Bing) and social marketing platforms e.g (Facebook Ads)
• Manage email marketing campaigns, including segmentation, automation, and personalized content strategies.
• Monitor and manage advertising budgets, ensuring effective allocation of resources.
• Generate and present regular reports on campaign performance, insights, and recommendations to stakeholders.
• Collaborate with the product, sales, and other internal teams to align marketing strategies with business objectives.
• Support the setup and tracking of conversions, and customer journeys across platforms.
• Suggest and develop new campaigns across multiple channels
• Maintain partnerships with PPC ad platforms and vendors
• Keep abreast of PPC and SEM trends

Develop Content and Social Media Strategy

• Lead the conceptualization of the social media strategy with the support of the social media manager.
• Collaborate with the social media manager, graphic designer to plan and develop content style and layout.
• Formulate a cross-platform content strategy.
• Stay up-to-date with current digital trends and suggesting new ideas to enhance the digital strategy of the organization.
• Supervise social media manager

Search Engine Optimization

• Develop and execute successful SEO strategies
• Conduct keyword research in collaboration with the Product Marketing Managers
• Review technical SEO issues and recommend fixes
• Optimize website content, landing pages and paid search copy in collaboration with Product Marketing Managers
• Direct off-page optimization projects (e.g. link-building)
• Collect data and report on traffic, rankings and other SEO aspects
• Keep abreast of SEO and integrated marketing trends

Copywriting

• Liaise with the Webmaster to create new website pages, add photos and other enhancements.
• Review landing pages for optimal customer experiences.
• Lead copy development and delivery of digital marketing campaigns across digital channels, including Email, CRM, SEO/SEM, Display, and Web to promote our brand, products, and impact/outcomes.
• Liaises with Product Marketing Managers to create email marketing campaigns

About You

Desired (Job Knowledge and Skills):

• Bachelor’s degree in Marketing, Business, or a related field.
• [5+] years of experience in performance and digital marketing, including expertise in digital advertising platforms such as Google Ads, Facebook Ads ,LinkedIn, Twitter and others.
• Proficiency in using marketing automation tools and email marketing platforms.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Experience with A/B testing, experimentation, and optimization techniques.
• Excellent written and verbal communication skills.
• Strong project management skills with the ability to handle multiple tasks and prioritize effectively.
• You exhibit a high attention to detail and possess the ability to deliver high quality work and effectively multi-task in a deadline driven atmosphere.
• Ability to work collaboratively in a team environment.
• Knowledge of SEO and other digital marketing strategies is a plus

Required (Education and Experience)

• Experience in performance marketing – Google Ads, Meta, Linkedin, Twitter and media buying (must have)
• Highly creative with experience in identifying target audiences and devising marketing campaigns that engage, inform, and motivate.
• Strategic thinking skills with the ability to build innovative marketing campaigns.
• Strong grasp and knowledge of digital marketing strategies, platforms, and tools.
• Tactical ability to execute simultaneously against multiple competing priorities.
• Deep brand management and media experience with an agency, retail, or technology company.
• Possess digital marketing proficiency, using data to inform and support the organization’s decisions.
• Solid knowledge of analytics tools (e.g., Google Analytics, Email platform analytics, etc.) and Excel for reporting and budget purposes.
• Experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Proven success in driving creative, integrated digital media buying/social media campaigns from concept to execution and reporting, while improving a digital customer’s experience.
• Demonstrates detailed thinking, exemplifies accountability and follows through.

Values Alignment: The Moringa Way

• Have each other’s back by figuring it out together to achieve a goal, support each other
• Value each person’s part by being inclusive and making time for connection
• Keep your eye on the ball by doing your part, taking responsibility for your actions and their outcomes
• Stretch your limits by being bold, believing that you and those around you have the potential to improve through intentional practice and feedback from others

Career Growth & Development

We do not believe that an organization can grow without the growth & development of its staff.

At Moringa, we are consistently building systems to invest in the growth of our employees.

We are deeply invested in offering career growth within Moringa, provide actionable feedback through “weekly check-ins” & career reviews.

We will work together with you to craft roles that both support the needs of the organization and that you can be passionate about.

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