Agency Sales Executives

Job Description

Reporting to the Agency Sales Team Leader, the incumbents will be tasked with growing advertising revenue for Radio Africa Limited.

Key Responsibilities

• Develop strategic and competitive agency sales marketing concepts.
• Visit agencies and make sales pitches and ensure swift and efficient closure of the deal.
• Maintain effective customer care.
• Submit weekly forecasts to help determine which agencies to critically focus on to maximize sales volume and growth.
• Adhere fully to the agency activities so as grow the client base and meet set targets.
• Follow up on collections and ensure timely payment by all clients.
• Adhere to the company’s credit policy with no debt beyond the 30-day credit period.
• Provide excellent account management and in line with this cultivate first point contact between the stations and agencies and use excellent interpersonal skills to keep the business relationships strong.
• Undertake a strategic and value adding approach to selling.
• Handle sales administrative issues as necessary.
• Conduct price, customer satisfaction surveys and other market research in liaison with the Research and Development Department.
• Conduct market intelligence on media gaps and business opportunities and guide the Sponsorship and Promotions team on opportunities on the ground and how best to take advantage of them.
• Work closely with the Sponsorship & Promotions and the Creative section to prepare briefs that can sell and position them as per the Company’s strategy.
• Prepare weekly reports and any other reports as agreed with the Agency Sales Manager to provide timely guidance on any intervention.
• Reconcile customers’ accounts on a monthly basis and work with accounts to ensure monthly statements are signed off and dispatched to all agencies.

Education

• Bachelor’s degree in marketing or a related field
• A member of the Chartered Institute of Marketing (CIM)

More Details on Experience

• At least 2 – 3 years in a similar position in the media or a related field
• Proven track record of people management

More Details on Skills

• Strong Proposal writing skills, business acumen & results-oriented attitude.
• Strong communication skills (oral & written).
• Strong interpersonal skills.

The Person

• Good understanding of the market and the potential for sales growth
• An influential market changer
• Aggressive and self driven with a strong relationship bias.
• Highly intelligent, numeric and digital savvy.
• Have strong business acumen.