Radio Africa Group

Agency Sales Executives

December 5, 2023

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Job Description

Reporting to the Agency Sales Team Leader, the incumbents will be tasked with growing advertising revenue for Radio Africa Limited.

Key Responsibilities

  • Develop strategic and competitive agency sales marketing concepts.
  • Visit agencies and make sales pitches and ensure swift and efficient closure of the deal.
  • Maintain effective customer care.
  • Submit weekly forecasts to help determine which agencies to critically focus on to maximize sales volume and growth.
  • Adhere fully to the agency activities so as grow the client base and meet set targets.
  • Follow up on collections and ensure timely payment by all clients.
  • Adhere to the company’s credit policy with no debt beyond the 30-day credit period.
  • Provide excellent account management and in line with this cultivate first point contact between the stations and agencies and use excellent interpersonal skills to keep the business relationships strong.
  • Undertake a strategic and value adding approach to selling.
  • Handle sales administrative issues as necessary.
  • Conduct price, customer satisfaction surveys and other market research in liaison with the Research and Development Department.
  • Conduct market intelligence on media gaps and business opportunities and guide the Sponsorship and Promotions team on opportunities on the ground and how best to take advantage of them.
  • Work closely with the Sponsorship & Promotions and the Creative section to prepare briefs that can sell and position them as per the Company’s strategy.
  • Prepare weekly reports and any other reports as agreed with the Agency Sales Manager to provide timely guidance on any intervention.
  • Reconcile customers’ accounts on a monthly basis and work with accounts to ensure monthly statements are signed off and dispatched to all agencies.


  • Bachelor’s degree in marketing or a related field
  • A member of the Chartered Institute of Marketing (CIM)

More Details on Experience

  • At least 2 – 3 years in a similar position in the media or a related field
  • Proven track record of people management

More Details on Skills

  • Strong Proposal writing skills, business acumen & results-oriented attitude.
  • Strong communication skills (oral & written).
  • Strong interpersonal skills.

The Person

  • Good understanding of the market and the potential for sales growth
  • An influential market changer
  • Aggressive and self driven with a strong relationship bias.
  • Highly intelligent, numeric and digital savvy.
  • Have strong business acumen.