Brand Manager Job at Network Recruitment

Job Description

Brand Manager Job at Network Recruitment

As a Brand Manager, you’ll lead the charge in developing and executing strategies to amplify our brand presence in the Kenya competitive market.

Your expertise in FMCG or food franchising, coupled with digital marketing and social media proficiency, will be instrumental in driving brand growth and engagement.

Job Experience & Skills Required:

Key Responsibilities:

• Strategic Brand Development: Craft and implement comprehensive brand strategies aligned with company objectives, drawing insights from FMCG/Food Franchising/Hospitality.
• Digital Marketing & Social Media Initiatives: Spearhead digital marketing campaigns and social media efforts to enhance brand awareness, acquisition, and engagement across various online platforms.
• Product Innovation: Collaborate with product teams to introduce new offerings that resonate with consumers and reinforce brand identity, leveraging insights from social media platforms.
• Unified Brand Messaging: Ensure consistent brand messaging across all channels, including digital, traditional, and customer touch points, with a special focus on social media platforms.
• Market Analysis: Conduct thorough market research and competitor analysis to identify opportunities and refine brand strategies, with a specific emphasis on social media trends.
• Budget Management: Efficiently manage marketing budgets to maximize ROI and achieve business objectives, allocating resources effectively for digital and social media campaigns.
• Cross-functional Collaboration: Work closely with internal teams to align brand strategies with overall business goals, fostering collaboration and synergy across departments.

Qualifications and Skills:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Minimum 3 years of brand management experience in FMCG or food franchising, with a focus on digital marketing and social media platforms.
• Strong understanding of marketing principles, consumer behavior, and social media trends.
• Proficiency in digital marketing strategies, tools, and social media management platforms.
• Excellent communication, analytical, and multitasking skills.
• Familiarity with market dynamics in Kenya and a knack for adapting strategies accordingly.

Brand Manager Job at Network Recruitment