Absa Bank Kenya

Business Development Officer – Nakuru Branch ( FAK)

Nakuru, Nakuru West, Nakuru, Rift Valley, 20100, Kenya
January 18, 2024
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Job Description

Empowering Africa’s tomorrow, together…one story at a time.

With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.

My Career Development Portal: Wherever you are in your career, we are here for you. Design your future. Discover leading-edge guidance, tools and support to unlock your potential. You are Absa. You are possibility.

Job SummaryTo support Nakuru Branch in general business with the required skills to meet the customers’ expectations and revenue objectives.

Job Description

  • Establish and maintain professional relationships through networking with intermediaries within the retail segment.
  • Host regular and relevant functions (as agreed with line management) to seek opportunities to develop strong relationships and business bonds.
  • Nurture established relations with intermediaries and clients within the retail space to ensure the continuous enhancement and improvement of customer retention initiatives.
  • Implement a business acquisition strategic plan by growing GWP in line with the Company’s growth strategy for the retail segment through retention, generic growth, and acquisition of new business. 
  • Work closely with assigned agencies to achieve growth objectives in target market segments.
  • Sign service-level agreements with our identified top supporters at the Branch and ensure agreed TATs are followed up across internal departments. 
  • Acquire and develop new agents by carrying out a series of strategic business development interventions. 
  • Drive First Assurance’s profitability objective by growing a balanced portfolio within the retail segment by initiating partnerships to drive profitable products with key partners alongside other initiatives.
  • Conduct regular training for intermediaries and clients within the retail segment to increase understanding and uptake of the company’s products.
  • Manage agreements with the channel partners and ensure consistent compliance by all parties. 
  • Support new product development/product review by seeking gaps/solutions in the market guided by technical feasibility, commercial viability, and market compatibility and ensure alignment with customer requirements, financial attractiveness, and product development guidelines. 
  • Support collection efforts and ensure compliance with the company’s credit policy.
  • Prepare monthly business development reports detailing initiatives, performance, and other related projects/activities. Collect market intelligence through research by reading articles, publications, the internet, word of mouth, and networking on a daily basis to keep abreast of market developments.
  • Assess market opportunities with respect to competitor sales sources by remaining in touch with market forces and influencers.
  • Ensure top-notch customer experience is provided to all business partners across the entire retail channel.


Knowledge, experience and qualifications required:

Bachelors’ degree in a Business related field.

Professional qualification in Insurance (ACII, AIIK) an added advantage.

At least 3+ years experience in the financials sector and an added advantage in the insurance industry and in sales and business development position.

Technical/ Functional competencies

Knowledge of insurance regulatory requirements

Knowledge of insurance products

Sales and marketing management skills


Performance monitoring and evaluation, Market research, intelligence, Business development, Business strategy, Business intelligence, Sales strategy, Marketing


Further Education and Training Certificate (FETC): Business, Commerce and Management Studies (Required)