Copywriter, Fundraising Programs (Contract) at Wikimedia Foundation

Job Description

• The Wikimedia Foundation is looking for a Copywriter, reporting to the Lead Creative Strategist, to develop and execute creative strategies that will grow our revenue base and strengthen our relationship with our donors. This role will involve working with the Fundraising Content Team to develop compelling and engaging fundraising content across a variety of channels, including banner appeals on Wikipedia, email, social media, and web.
• This role is a mix of copywriting, content strategy, project management, A/B testing content and reporting. A blend of creative and analytical skills will be very beneficial in this role.

Responsibilities:

• Collaborate with the Fundraising Content Team to conceptualize messaging goals for our fundraising campaigns
• Assist in the creation and revision of high-level messaging as well as day-to-day copy for a range of creative fundraising materials across channels
• Work within the parameters of our unique A/B testing program to generate growth through content optimization. This includes staying on top of A/B test results and contributing to some of the donor research work that informs our iterative process
• Participate in brainstorming sessions and contribute creative ideas for new fundraising campaigns
• Help manage creative project timelines and ensure deliverables are met on time: coordinate content administration tasks including creating and organizing Google Docs, formatting content, and ensuring accurate delivery of materials to the appropriate production teams, maintaining clear documentation and communication throughout the process.
• Perform other duties as assigned by the Lead Creative Strategist

An example of a typical day for our copywriter

• Align with our Lead Creative Strategist on content priorities and latest test results
• Create a series of variants to optimize our banner content in one of our international campaigns
• Provide copy-editing support on a Major Gifts email newsletter
• Organize a folder of images and videos for an upcoming multimedia brainstorming session
• Send back the first draft of a recap from a recent donor engagement series

Requirements:

• Bachelor’s degree or experience in a relevant field (e.g., marketing, advertising)
• Excellent writing and editing skills
• Strong communication skills
• Ability to work collaboratively in a remote team environment
• Strong attention to detail and ability to manage multiple projects simultaneously
• Basic understanding of fundraising principles and practices
• Experience with digital marketing tools (emails, social media and banners)
• Analytical skills
• Passion for the mission of the Wikimedia Foundation