Digital Marketing & Social Media Specialist at Bob Digital Media Ltd

Job Description

Digital Marketing & Social Media Specialist at Bob Digital Media Ltd

Position Overview:

We are currently seeking a talented Digital Marketing & Social Media Specialist to join our team. The ideal candidate will have a deep understanding of digital marketing principles and proven experience in developing and executing successful social media strategies. As a Digital Marketing & Social Media Specialist, you will play a pivotal role in driving brand awareness, engagement, and conversions for our clients across various digital platforms..

Responsibilities:

• Develop and implement comprehensive digital marketing strategies to achieve client objectives.
• Develop and implement effective SEO strategies to improve website visibility and search engine rankings.
• Perform on-page and off-page optimization, including but not limited to keyword optimization, content optimization, and link building.
• Monitor website performance and search engine rankings using SEO tools and analytics platforms.
• Create engaging and relevant content for social media channels, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Manage social media accounts, including content creation, scheduling, monitoring, and engagement.
• Conduct thorough market research and analysis to identify trends, opportunities, and best practices.
• Collaborate with internal teams to coordinate digital marketing initiatives and campaigns.
• Monitor and analyze key performance indicators (KPIs) to measure the success of campaigns and optimize strategies accordingly.
• Stay up-to-date with the latest trends and advancements in digital marketing and social media.

Requirements:

• Bachelor’s degree or diploma in Marketing, Communications, or related field.
• At least 3 years of proven experience in digital marketing and social media management, preferably in an agency setting.
• In-depth knowledge of SEO, social media platforms, algorithms, and best practices.
• Strong creative writing and content creation skills.
• Excellent analytical skills with the ability to interpret data and draw actionable insights.
• Proficiency in social media management tools and analytics platforms.
• Ability to multitask and manage multiple projects in a fast-paced environment.
• Strong attention to detail and organizational skills.

Benefits:

• Basic salary commensurate with experience.
• Performance-based incentives and bonuses.
• Opportunities for career growth and advancement.
• Collaborative and supportive work environment.
• Ongoing training and professional development opportunities.

If you are a creative and results-driven individual with a passion for digital marketing and social media, we want to hear from you! Join us in shaping the future of digital marketing at Bob Digital Media Ltd.

Digital Marketing & Social Media Specialist at Bob Digital Media Ltd

Method of Application

Interested and qualified candidates should forward their CV to: careers@bobdigital.co.ke using the position as subject of email.