Fairmont The Norfolk

Director of Sales – Leisure at Fairmont Hotels & Resorts

January 14, 2024
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Deadline date:

Job Description

  • Reporting to the General Manager, as the Director of Sales – Leisure you will be responsible for driving revenue growth and developing relationships with leisure clients to maximize occupancy and achieve sales targets. Your exceptional sales skills, deep understanding of the luxury leisure market, and ability to provide personalized experiences will play a crucial role in enhancing the hotel’s reputation and ensuring guest satisfaction.

As part of your role you will:

  • Develop and implement effective sales strategies to attract leisure travelers, including individuals, families, and groups, in alignment with the hotel’s overall sales objectives.
  • Build and maintain strong relationships with travel agencies, luxury groups and other key leisure industry partners to generate business opportunities and increase market share.
  • Identify potential leisure clients and conduct thorough market research to understand their preferences, needs, and trends in the luxury travel sector.
  • Proactively engage with existing and prospective clients, including conducting site visits, participating in trade shows, and hosting familiarization trips, to showcase the hotel’s unique offerings and amenities.
  • Prepare and present persuasive sales proposals, contracts, and presentations to clients, addressing their specific requirements and promoting the hotel’s value proposition.
  • Coordinate with various departments within the hotel, such as reservations, operations, and events, to ensure seamless execution of leisure bookings and exceptional guest experiences.
  • Monitor and analyze market trends, competitor activities, and customer feedback to identify areas for improvement and develop innovative strategies to stay ahead in the luxury leisure market.
  • Prepare accurate sales reports, forecasts, and budgets, regularly updating the sales director and senior management on performance, challenges, and opportunities within the leisure segment.
  • Stay updated on industry trends, emerging destinations, and luxury travel experiences to provide recommendations and continuously enhance the hotel’s leisure offerings.


  • Bachelor’s Degree in hospitality management, business administration, or a related field.
  • Proven track record of a minimum of four (4) years in luxury hotel sales, with a demonstrated ability to achieve and exceed management’s expectations.
  • Good network and existing relationships with leisure-focused travel agencies, luxury tour operators.
  • Initial knowledge of the luxury leisure market, including standards, customer preferences, and key industry players.
  • Good communication, negotiation, and interpersonal skills to effectively engage with clients and build long-term relationships.
  • Good presentation and proposal development skills to showcase the hotel’s unique offerings and value proposition.
  • Proficiency in using Opera and other sales tools to track leads, manage accounts, and generate reports.
  • Ability to work independently and as part of a team, with a proactive and results-driven attitude.
  • Strong analytical and problem-solving skills, with the ability to create reports and identify sales opportunities.
  • Flexibility to travel as required for client meetings, industry events, and hotel visits.

Method of Application:

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