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Email Marketing Specialist Remote Job

Nairobi County, Nairobi, Kenya
January 26, 2024
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Deadline date:

Job Description

We are actively looking for skilled and experienced Email Marketing Specialists to be considered for our diverse range of U.S-based clients. Make sure you submit your application along with the assessment to be considered for exciting opportunities!

This is a fully-remote (Work from Home), 9 AM – 6 PM EST role.

Key Responsibilities:

  1. Outbound Email Campaigns:
    • Create, design, and implement effective cold outbound email campaigns using tools like InstantlyApolloKlaviyo, and others.
    • Create and implement email and SMS marketing campaigns that align with the overall marketing strategy.
    • Ensure campaigns resonate with the target audience, generating high-quality leads.
  2. Email Strategy Development:
    • Develop comprehensive email marketing strategies with a focus on lead nurturing, conversion optimization, and aligning with brand guidelines.
  3. List Segmentation and Targeting:
    • Segment email lists for highly targeted and personalized messages, improving engagement and response rates.
    • Utilize dynamic content and personalization techniques.
  4. A/B Testing:
    • Conduct rigorous A/B testing to optimize various elements of email campaigns, including open rates, click-through rates, and conversions.
    • Incorporate A/B testing and data-driven insights to continuously improve email performance.
  5. Collaborative Content Creation:
    • Work closely with the team to develop compelling email content that captures the interest of potential leads.
    • Design visually appealing and responsive email campaigns that align with brand identity using tools like Figma and Canva.
  6. Marketing Automation:
    • Set up and manage marketing automation workflows to enhance the efficiency of lead nurturing processes.
    • Prior experience with marketing automation platforms (e.g., KlaviyoHubSpot).
  7. Analytics and Reporting:
    • Regularly analyze and report on email campaign performance, using data to drive future strategy and improvements.
    • Familiarity with A/B testing methodologies and data analysis.
  8. Industry Knowledge:
    • Stay abreast of the latest trends and best practices in email marketing, especially in cold outbound techniques.
    • Knowledge of SEO and content marketing principles.


  • Email Marketing Experience:
    • Proven track record in B2B email marketing, including cold outbound campaigns.
    • Prior experience as a Klaviyo Email Marketing Specialist or similar role.
  • Ability to Manage Multiple Campaigns:
    • Manage multiple cold outbound email campaigns simultaneously.
    • Experience with Klayvio, SendGrid, HubSpot, Instantly, or Apollo.
  • Proficiency in Email Tools:
    • Strong familiarity with email marketing and automation tools.
    • Proficient in Klaviyo and the ability to quickly learn new software.
    • Knowledge in email design and HTML coding.
  • Technical Skills:
    • Proficient in design software, such as Figma.
    • Knowledge of HTML and CSS for email marketing is a plus.
  • Data-Driven Approach:
    • Ability to analyze email marketing metrics and translate data into actionable strategies.
    • Strong analytical and critical thinking skills.
  • Communication:
    • Exceptional written and verbal communication skills.
    • Strong communication and collaboration skills, with the ability to work effectively in a team environment.
  • Attention to Detail:
    • Strong focus on quality, accuracy, and detail.
    • Keen attention to detail and ability to deliver high-quality work within given deadlines.
  • Teamwork:
    • Capability to work effectively both independently and as part of a team.

Nice to Haves:

  • Experience with Klaviyo, Apollo, Instantly.
  • Graphic design skills or experience with design software.
  • Familiarity with Braze/Iterable, Attentive, or Postscript.
  • Knowledge of current email marketing trends and best practices.

Success in This Role:

Success will be measured by your ability to generate high-quality leads through strategic and well-executed outbound email campaigns, demonstrating a deep understanding of cold email best practices, and contributing significantly to our clients’ lead generation goals.

Application Process:

To be considered for this role these steps need to be followed:

  • Fill in the application form
  • Record a video showcasing your skill sets

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