Growth Manager at Safaricom Kenya

Job Description

Growth Manager at Safaricom Kenya

• Reporting to the Growth Management Lead, the Growth Manager will be responsible for implementation of strategic growth plans, growth business initiatives and enabling marketing strategies. This role will augment the top and bottom lines through continuous growth in valuable customers and transactions, drive new customer acquisition at scale, test marketing strategies, refine user experiences and analyze market/customer data to efficiently attract the right customer mix on an ongoing basis.
• The role holder will guide, coordinate, and provide strategic support to cross-functional teams in executing growth plans and inform product development by providing actionable insights to product teams to prioritize building functionality that attracts, engages and retains customers profitably. He/she will champion expansion of the total addressable market and explore adjacent markets, products, demographics to expand the viable customer universe over time.

RESPONSIBILITIES

Strategic and Tactical Execution and Roadmap

• Design and implement strategic growth business initiatives, growth plans, processes and supporting marketing strategies. 
• Develop and execute a growth roadmap for key strategic growth initiatives, aligned with the overall business objectives. 
• Develop, implement, and monitor initiatives focused on increasing customer loyalty and satisfaction to protect and grow revenue streams. 
• Identify and test growth levers, analyze results, and scale successful initiatives. 
• Collaborate with stakeholders, such as product managers and business leaders, to identify and prioritize key strategic growth initiatives and allocate resources effectively.
• Identify market trends, competitive landscape, and client needs to define the strategic roadmap.

Customer Acquisition, Engagement and Retention

• Develop and execute organic and paid acquisition campaigns across different channels.
• Drive new customer acquisition through performance marketing by optimizing digital ads, content marketing, search engine optimization, partnerships, referrals etc.
• Oversight the customer value chain from initial connection through maximizing lifetime engagement and spending.
• Analyse customer behaviors and metrics to identify growth opportunities, improve user experience and encourage recurring usage.
• Partner with product & tech teams to build/refine product features and optimize user experience/product to increase engagement and retention.
• Pilot and scale promotional programs, loyalty schemes, nudges, cross selling that increase retention.
• Optimize user experience/product to increase engagement and retention. 
• Drive customer activation metrics like registration, login, initial transactions

Data Analytics, Performance Monitoring and Reporting

• Define and track key performance indicators (KPIs)for each growth initiative and provide actionable recommendations for performance improvement. 
• Prepare regular reports and presentations to update senior management on the execution of key growth initiatives, outcomes, and challenges.
• Drive data-driven decision-making by presenting growth insights and recommendations to senior management and stakeholders.
• Ensure data privacy and security measures are implemented and followed in accordance with regulatory requirements and industry best practices.
• Stay up to date with the latest advancements in data analytics and technology to identify opportunities for innovation and process optimization in growth management. 

Stakeholder Management

• Champion a collaborative and high-performing culture. 
• Promote knowledge sharing and continuous learning. 
• Establish and maintain strong relationships with key stakeholders, including clients, senior executives, and business partners. 
• Collaborate with other teams to foster a holistic and integrated approach to growth management and execution of key strategic growth initiatives.
• Communicate effectively to convey growth management’s chapter vision, progress, and achievements

QUALIFICATIONS

• At least six (6) years’ knowledge and experience in business development, commercial management, product management with at least two (2) years identifying growth-enabling initiatives and opportunities. 
• Relevant Undergraduate Degree along with professional qualifications, or equivalent qualification(s) from a recognized institution of higher learning. 
• MBA or relevant master’s degree is an added advantage. 
• Member in good standing of a recognized professional body. 
• Experience with A/B testing, funnel optimization, and user engagement strategies.
• Superior business understanding, with the ability to leverage technology to solve business and technical issues.
• Possess high professional and ethical standards. 
• Be a strategic thinker with an analytical mind.
• Strong stakeholder management skills.

Growth Manager at Safaricom Kenya