Head of Off Page SEO Job

February 19, 2024
Full Time Remote

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Job Description

Head of Off Page SEO Job

Company Overview

At Paradise Media, we believe the only way to create an outstanding outcome is by hiring outstanding people. We’re a leader in delivering organic traffic to partners looking to take their business to the next level.

With offices all over the world, Paradise Media is a perfect opportunity for you to grow your career and be involved in one of the fastest-growing companies in the world in the Affiliate Space. We’re always on the lookout for new talent to join our team and help reach the pinnacle of success.

What we’re looking for

Paradise Media is seeking a dynamic and experienced Head of Off Page SEO to join our ambitious team. This is a leadership position that requires a strategic mindset, strong analytical skills, and a deep understanding of SEO best practices.

Your Role

As the Head of Off-Page SEO at Paradise Media, you will play a pivotal role in developing and executing off-page optimization strategies to enhance the online visibility and authority of our assets. You will be responsible for driving high-quality backlinks of various forms, managing a network of PBNs, and staying ahead of industry trends to ensure our assets remain at the forefront of search engine results.

Strategy Development:

  • Develop and implement comprehensive off-page SEO strategies, including the use of Private Blog Networks (PBNs) and various other forms of backlinks aligned with company goals and industry best practices
  • Conduct thorough competitor analysis to identify opportunities for differentiation and strategic advantage

Link Building:

  • Oversee the planning and execution of effective link-building campaigns, including the strategic use of PBNs, GPs, and SPs to acquire high-quality, authoritative backlinks
  • Maintain the overall link ratio for company assets and ensure a healthy backlink profile to allow the best chance at highly competitive rankings

PBN Network Management:

  • Develop and manage Private Blog Networks (PBNs) to strategically place backlinks and enhance the overall off-page SEO strategy
  • Monitor and maintain the health of PBNs, ensuring they adhere to best practices and remain undetectable by search engines

Guest Post Backlinks:

  • Collaborate with the backlinking team to ensure the optimal link placement, destination, and anchor text for GP links
  • Collaborate with outreach teams to execute campaigns to secure guest post opportunities and build relationships with reputable publishers

Sponsored Post Backlinks:

  • Collaborate with content teams to maximize link opportunities with relevant publishers and platforms
  • Manage the placement, destination, and anchor texts of sponsored content links to generate high-quality backlinks and increase overall visibility

Performance Analysis:

  • Utilize analytics tools to track and analyze the performance of off-page SEO initiatives, specifically focusing on the impact of PBNs, guest post backlinks, and sponsored post backlinks
  • Provide regular reports and insights to management and internal stakeholders, highlighting successes and areas for improvement

Stay Informed on Industry Trends:

  • Stay abreast of the latest developments in search engine algorithms, SEO tools, and industry trends related to PBNs, guest post backlinks, and sponsored post backlinks
  • Adapt strategies accordingly to ensure compliance with evolving search engine guidelines

Qualifications:

  • Proven experience in a senior off-page SEO role, with a track record of successful link-building campaigns
  • Complete understanding of link-building principles, backlink ratios, the difference between different types of backlinks, and link ratios
  • Understanding of social signals, tier links planning, and executing pyramid link building plans
  • In-depth knowledge of SEO best practices, search engine algorithms, and ranking factors
  • Strong analytical skills and the ability to translate data into actionable insights
  • Excellent communication and leadership skills
  • Experience with building PBN Networks, management, and deployment
  • Familiarity with SEO tools such as Ahrefs, Moz, SEMrush, etc.
  • Creative thinking and the ability to develop innovative strategies

Education and Experience:

  • 2-4 years of combined previous experience working for affiliate companies, digital marketing agencies, or link-building companies
  • Previous experience with data analytics, search engine optimization research tools, Google Analytics, and google search console
  • College Degree preferred but not required

Skills and Abilities:

  • Excellent Communication
  • Project Management Skills
  • Time management skills
  • Teamplayer / Collaborator
  • Flexible with an ability to adapt to changing business needs

Head of Off Page SEO Job

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