Global Blockchain Show

Marketing Executive Remote Job

Nairobi County, Nairobi, Kenya
February 23, 2024
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Deadline date:

Job Description

Marketing Executive Remote Job

About VAP Group :

We are a global Blockchain, AI and Crypto consulting firm with multiple solutions for our clients including Marketing & PR, Media House, Staffing & Recruitment, Events among others. The Global Blockchain Show is a launch event under the VAP Group umbrella.

We are seeking a dynamic and results-driven Marketing Executive to join our team and play a pivotal role in the planning and execution of marketing strategies for our blockchain events. The ideal candidate should have a strong background in marketing, a deep understanding of the blockchain industry, and a passion for driving awareness and attendance to our events.

Responsibilities:

Develop and Execute Marketing Strategies:

  • Create comprehensive marketing strategies to promote blockchain events and drive attendance.
  • Utilize various channels such as digital marketing, social media, email campaigns, and partnerships to reach target audiences.

Content Creation:

  • Generate engaging and relevant content for promotional materials, including event websites, social media posts, email campaigns, and press releases.
  • Collaborate with the content team to ensure a consistent and compelling message across all channels.

Social Media Management:

  • Manage and grow social media accounts dedicated to promoting blockchain events.
  • Create and schedule regular posts, engage with followers, and track social media analytics.

Public Relations:

  • Build and maintain relationships with industry influencers, media outlets, and key stakeholders.
  • Coordinate press releases and media coverage to maximize exposure for events.

Partnerships and Sponsorships:

  • Identify and secure partnerships with relevant organizations, companies, and sponsors.
  • Collaborate with partners to maximize mutual benefits and increase event visibility.

Event Coordination Support:

  • Work closely with the events team to ensure seamless coordination between marketing efforts and event logistics.
  • Assist in the development of promotional materials and collateral for on-site marketing.

Analytics and Reporting:

  • Monitor and analyze the performance of marketing campaigns.
  • Provide regular reports on key metrics and insights to optimise future marketing efforts.

Qualifications:

  • Bachelor’s degree in Marketing, Business, or a related field.
  • Proven experience in marketing, preferably in the blockchain or technology industry.
  • Familiarity with blockchain technology and its applications.
  • Strong written and verbal communication skills.
  • Proficiency in social media management and digital marketing tools.
  • Ability to work both independently and collaboratively in a fast-paced environment.
  • Exceptional organisational and project management skills.

Preferred Skills:

  • Experience in event marketing.
  • Knowledge of SEO and SEM strategies.
  • Graphic design skills or familiarity with design tools.

Global Blockchain Show

Marketing Executive Remote Job