Marketing Lead – Fintech at Corporate Staffing

Job Description

Marketing Lead – Fintech at Corporate Staffing

Key Responsibilities

• Manage our website, including its content and the structure to support different visitor journeys
• Produce company materials like slideshows and brochures that equip our Operations team’s different business segments
• Manage marketing related vendors, such as content creators, graphic designers, media buyers, etc.
• Manage local marketing agencies, including identifying them, evaluating their marketing channels, setting their goals, and monitoring their performance
• Keep aligned with our upper management and initiate marketing activities that support the company strategy, both for business development and project launches
• Communicate regularly with our Product department to stay up to speed on our app’s capabilities and intended engagement with our markets
• Collaborate with customers on marketing initiatives
• Identify significant events in our target markets and then arrange and promote participation
• Keep up with our competitors and the industry
• Keep abreast with best practices and new product development trends
• Strategize with and report regularly to the CEO

Key Knowledge and Experience

• Bachelor’s degree in Marketing, Communication or a related field
• GTM Strategist, who’s not afraid to get their hands dirty
• 3 or more years’ experience in marketing, including managing media channels, content design tools, website design and administration, marketing-specific metrics and analytical techniques
• Tech savvy, with experience in marketing related software such as CRM, campaign management platforms, analytical tools, email auto responders, graphic design, website management, etc.
• Passionate and strategic about written and digital communication
• Strong interest in agricultural and financial industries
• Exceptional marketing content writing skills in English
• Personal or professional familiarity with African countries and cultures
• Excellent interpersonal and communication skills with the ability to effectively collaborate with cross-functional teams
• Excellent organizational and time management skills
• Creative thinker with super-strong attention to detail
• Outstanding problem-solving skills
• Bold personality, bringing ideas to management and pioneering external communications
• Team-player mentality: proactive, open-minded, looking out for colleagues’ success just as much as your own, able to compromise
• Experience in Agri-financing sector will be an added advantage
• Bonus: Multilingual in African languages

Marketing Lead – Fintech at Corporate Staffing