Corporate Staffing Services Kenya

Marketing Lead – Fintech at Corporate Staffing

00100, Nairobi Kenya
May 30, 2024
Application deadline closed.
Deadline date:
Application deadline closed.

Job Description

Marketing Lead – Fintech at Corporate Staffing

Key Responsibilities

  • Manage our website, including its content and the structure to support different visitor journeys
  • Produce company materials like slideshows and brochures that equip our Operations team’s different business segments
  • Manage marketing related vendors, such as content creators, graphic designers, media buyers, etc.
  • Manage local marketing agencies, including identifying them, evaluating their marketing channels, setting their goals, and monitoring their performance
  • Keep aligned with our upper management and initiate marketing activities that support the company strategy, both for business development and project launches
  • Communicate regularly with our Product department to stay up to speed on our app’s capabilities and intended engagement with our markets
  • Collaborate with customers on marketing initiatives
  • Identify significant events in our target markets and then arrange and promote participation
  • Keep up with our competitors and the industry
  • Keep abreast with best practices and new product development trends
  • Strategize with and report regularly to the CEO

Key Knowledge and Experience

  • Bachelor’s degree in Marketing, Communication or a related field
  • GTM Strategist, who’s not afraid to get their hands dirty
  • 3 or more years’ experience in marketing, including managing media channels, content design tools, website design and administration, marketing-specific metrics and analytical techniques
  • Tech savvy, with experience in marketing related software such as CRM, campaign management platforms, analytical tools, email auto responders, graphic design, website management, etc.
  • Passionate and strategic about written and digital communication
  • Strong interest in agricultural and financial industries
  • Exceptional marketing content writing skills in English
  • Personal or professional familiarity with African countries and cultures
  • Excellent interpersonal and communication skills with the ability to effectively collaborate with cross-functional teams
  • Excellent organizational and time management skills
  • Creative thinker with super-strong attention to detail
  • Outstanding problem-solving skills
  • Bold personality, bringing ideas to management and pioneering external communications
  • Team-player mentality: proactive, open-minded, looking out for colleagues’ success just as much as your own, able to compromise
  • Experience in Agri-financing sector will be an added advantage
  • Bonus: Multilingual in African languages

Marketing Lead – Fintech at Corporate Staffing