Marketing Manager Job Nairobi Kenya
Job Description
Job Description: Marketing Manager Job Nairobi Kenya
Company: Treasured Scents
Company Overview:
We are a renowned luxury brand specializing in exquisite scents and body care products. With a commitment to unparalleled quality and have garnered a loyal customer base. As we continue to expand our presence and influence in the luxury market, we are seeking a dynamic and strategic Marketing Manager to join our team.
Role Overview:
As the Marketing Manager, you will play a pivotal role in shaping the positioning and perception of our brand. You will be responsible for developing and executing comprehensive marketing strategies that elevate our brand identity, drive engagement, and foster customer loyalty. Additionally, you will leverage data-driven insights to track performance metrics and inform strategic marketing decisions.
Key Responsibilities:
- Strategic Planning: Develop and implement holistic marketing strategies that align with our brand values, target audience, and business objectives. Collaborate cross-functionally to ensure alignment with product development, sales, and other key stakeholders.
- Brand Positioning: Communicate our brand identity, values, and unique selling propositions through compelling storytelling and strategic messaging. Ensure consistency across all marketing channels and touchpoints.
- Campaign Execution: Creation and execution of integrated marketing campaigns across various channels, including digital, social media, print, and events. Drive brand awareness, customer acquisition, and engagement through innovative and impactful campaigns.
- Metrics and Analytics: Establish key performance indicators (KPIs) and utilize analytics tools to track and analyze the effectiveness of marketing initiatives. Generate actionable insights to optimize campaigns, allocate resources efficiently, and drive continuous improvement.
- Market Research: Stay abreast of industry trends, consumer insights, and competitive landscapes through market research and analysis. Use findings to identify opportunities, anticipate challenges, and adapt marketing strategies accordingly.
- Budget Management: Manage marketing budgets effectively, ensuring optimal allocation of resources to maximize ROI and achieve business objectives. Monitor expenses, track performance against budgetary goals, and report on financial metrics regularly.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or related field.
- Proven experience in marketing management roles, preferably within the luxury goods industry.
- Strong strategic thinking and analytical skills, with a demonstrated ability to translate data into actionable insights.
- Excellent communication and storytelling abilities, with a keen eye for brand aesthetics and messaging.
- Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and CRM platforms.
- Creative thinker with a passion for innovation and a track record of driving results in a fast-paced environment.
- Collaborative team player with strong leadership and project management skills.
Join Our Team:
If you are a visionary marketer with a passion for luxury brands and a knack for driving business growth through strategic marketing initiatives, we invite you to apply for the role of Marketing Manager. Join us on our journey to redefine luxury and inspire elegance in every aspect of life.
Application Deadline: 15th February 2024
Note: Due to the volumes of applications that we receive, only shortlisted candidates will be contacted
Marketing Manager Job Nairobi Kenya
