Marketing Manager (Paper Cups) at Crystal Recruit

Job Description

Marketing Manager (Paper Cups) at Crystal Recruit

Responsibilities

• Developing marketing strategies-create comprehensive marketing plan to increase brand awareness, generate leads, and drive sales.
• Develop and maintain the brand identity, ensuring consistency across all marketing materials and channels.
• Conducting market research to identify target demographics, understand customer behaviour and assess competitor activities.
• Determine the unique selling points of the paper cups and develop strategies to position them effectively in the market.
• Developing engaging content such as blog posts, social media updates, videos and infographics to attract and engage the target audience.
• Implement digital marketing campaigns across various channels including social media, e-mail marketing etc.
• Plan and execute offline marketing activities such as trade shows, events and print advertising to reach potential customers.
• Budget management-manage the marketing budget effectively.
• Customer relationship management-maintain relationships with existing customers to foster brand loyalty.

Requirements

• Degree in sales and marketing, business administration or related course.
• 5 – 7 years working experience in a similar role.
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google AdWords campaigns.
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
• A sense of aesthetics and a love for great copy and witty communication
• Up to date with the latest trends and best practices in online marketing and measurement
• strong understanding of sales principles, techniques and strategies.
• Excellent communication and interpersonal skills
• Leadership and team management skills
• Time management skills.

Marketing Manager (Paper Cups) at Crystal Recruit