OptiVibe Marketing

Part- Time Web Developer Search Engine Optimization

Nyeri, Central Kenya, Kenya
February 23, 2024
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Job Description

Part- Time Web Developer Search Engine Optimization

OptiVibe Marketing, a trailblazer in the digital marketing landscape, is actively seeking a creative and results-driven Digital Content Specialist to join our dynamic team. If you have a passion for crafting compelling and strategic content that resonates across various digital platforms, and you are ready to contribute to the success of our clients and our company, we invite you to apply.

Responsibilities

Content Strategy Development:

Lead the development of comprehensive content strategies aligned with client objectives, target audience profiles, and overarching marketing goals. Collaborate closely with internal teams to ensure content plans integrate seamlessly with broader digital marketing initiatives.

Content Creation:

Produce engaging and high-impact content for diverse digital channels, including websites, blogs, social media, email campaigns, and advertising materials. Utilize storytelling techniques to create narratives that resonate with different audience segments and drive user engagement.

SEO Optimization:

Conduct thorough keyword research to enhance content visibility and improve search engine rankings.

Apply SEO best practices to optimize content for search engines and increase online discoverability.

Multi-Channel Content Distribution:

Tailor content for various digital platforms, maintaining consistency while adapting to the unique characteristics of each channel. Collaborate with design and multimedia teams to create visually appealing and cohesive content.

Analytics and Iteration:

Utilize analytics tools to monitor and analyze content performance, extracting insights to refine and optimize content strategies. Implement A/B testing and data-driven approaches to enhance content effectiveness and user engagement.

Brand Voice and Consistency:

Ensure all content aligns with OptiVibe Marketing’s brand voice, style guidelines, and industry standards.

Collaborate with cross-functional teams to maintain a cohesive brand image across various campaigns.

Qualifications:

  • Bachelor’s degree in Marketing, Communications, English, or a related field.
  • Proven experience as a Digital Content Specialist or similar role in a digital marketing agency.
  • Exceptional writing, editing, and proofreading skills with a focus on creativity and strategic messaging.
  • Strong understanding of SEO principles and experience integrating keywords effectively.
  • Familiarity with digital marketing trends, emerging technologies, and the ability to adapt to industry shifts.
  • Proficient in content management systems (CMS) and analytics tools.
  • Excellent collaboration and communication skills with the ability to thrive in a fast-paced, collaborative environment.
  • A portfolio showcasing a diverse range of writing styles and successful content campaigns.

Benefits:

  • Competitive salary with performance-based incentives.
  • Hybrid work model with remote work options.
  • Health and wellness programs.
  • Continuous professional development opportunities.
  • Inclusive and collaborative team culture.
  • If you are a strategic thinker and a creative storyteller ready to make a significant impact in the dynamic world of digital marketing, we invite you to apply. Join OptiVibe Marketing and be a driving force behind crafting digital strategies that propel our clients to new heights.

OptiVibe Marketing

Part- Time Web Developer Search Engine Optimization