Public Relations and Social Media Manager

Nairobi, Kenya
January 15, 2024
Full Time

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Job Description

About Showmax

Showmax is an internet TV service. What sets Showmax apart is a unique combination of hit African content, first and exclusive international series, the best kids’ shows, and live sport. For a single monthly fee, get unlimited access. Start and stop when you want. No ads. Cancel anytime – there’s no contract. Stream Showmax using apps for smart TVs, smartphones, tablets, computers, media players and gaming consoles. Manage data consumption using the bandwidth capping feature. No internet? No problem – download shows to smartphones and tablets to watch later offline. Showmax was born in 2015. The service is available throughout sub-Saharan Africa and to selected diaspora markets worldwide. For a free trial, visit www.showmax.com.

Purpose of the role:

  • Develop and implement PR strategy to effectively reach customers, communicate the value proposition of the product and influence purchase of product.

Key Accountabilities:

Strategy and Execution

  • Develop, deliver and implement a Public Relations strategy for the Region, aligning external and internal messages, in support of the objectives supplied by the central Showmax PR, Communications and Marketing teams.
  • Implement a Media Relations strategy.
  • Implement the full spectrum of Public Relations tactics including pitching to news media, coordinating news conferences, arranging editorial boards, coordinating special events, preparing collateral materials, and managing internal communications across multiple businesses and partners.
  • Conduct high-level media briefings.
  • Manage crisis communications.

Operational Deliverables

  • Coordinate all public relations activities.
  • Manage media relations, pursue positive publicity, and coordinate targeted advertising in appropriate media.
  • Proactive identification of potential issues and crises related to the Showmax brand in the Region.
  • Manage the Showmax Regional social media team to engage audiences across traditional and new media.
  • Build awareness of Showmax content and product features.
  • Leverage existing media relationships and cultivate new contacts within business and industry media.
  • Manage media inquiries and interview requests.
  • Create content for press releases, byline articles and keynote presentations.
  • Monitor, analyse and communicate PR results on a quarterly basis.
  • Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.

Relationship Management

  • Develop strong relationships with the central Showmax PR, Communications and Marketing teams, MultiChoice in-country teams, as well as MultiChoice Group corporate communications teams.
  • Develop a strong collaborative working relationship with appointed PR and Social Media agencies supporting the PR function for Showmax within the East Africa region.
  • Support the company’s ongoing activities by working closely with appointed agencies in the creation of press releases, media alerts, creating media target lists, building product messaging, supervising media outreach and product review program.
  • Respond timely to requests, work collaboratively to solve business problems, and communicate regularly with internal and external stakeholders.
  • Work closely with content providers to collaborate on media relations that will grow the image and enhance the value of the brand.
  • Develop, maintain and grow extensive contacts base relevant to the broadcast media industry spanning print, broadcast and digital, in trade and consumer media

Budget Management

  • Manage annual PR budget and forecast exercises.
  • Manage costs for paid partnerships, influencer engagements and PR events.

Account Evangelist

  • Be an advocate for Showmax.
  • Provide insight and expertise externally to drive the brand and increase subscribers in East Africa.

People Management

  • Responsible for team strength and performance level (attraction, selection, retention and development of the local Showmax PR team).
  • Ensure alignment with team strengths, performance and energy matches strategic requirements – under-performers identified, improved or exited.
  • Ensure direct reports live the company’s ethics and behaviours.
  • Departmental goals understood and actively pursued by team; work accountability clearly delegated.
  • Performance reviews are done regularly, everyone has a clear picture of current performance, recognition given where it is due and low performers are acted upon.
  • Provde coaching and mentoring to team members.
  • Encourage frequent knowledge sharing between team members.
  • Interview and recruit new members of the team, including determining appropriate compensation levels with input from Human Capital.
  • Approve leave requests for team members and create a leave plan to ensure adequate coverage.
  • When required, initiate disciplinary processes for team members calling on support from Human Capital when required.
  • Resolve grievances raised by team members and escalate only if required.
  • Motivate team members and ensure that their efforts are recognized.

Qualifications:

  • Relevant Bachelor’s Degree
  • MBA advantageous

Experience:

  • A minimum of 8 years of PR experience
  • 5 years of management experience
  • Detailed commercial and financial acumen, balanced with creative flair

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