Senior Brand Manager Job Nairobi

Job Description

Senior Brand Manager Job Nairobi

Company Description

M-Gas is a Kenyan company that provides pay-as-you-go clean cooking gas using innovative technology. Our mission is to transform lives by ensuring access to clean cooking gas for all Kenyans. We aim to provide efficient, affordable, and sustainable energy solutions that will improve the quality of life for people living in Kenya.

Role Description

As a senior brand manager you will be responsible for all consumer facing brand strategy and execution. You will work on designing and executing integrated omnichannel brand plans.

Qualifications

Consumer led Strategies.

• Brand strategic plans: Develop business and brand plans that drive overall business objectives.
• Communication and digital strategies: Oversee creation and amplification of Integrated Marketing campaigns in the region.
• Consumer-Centric Strategy: Serve as the advocate for our consumers, crafting communication and strategies rooted in robust consumer insights.
• Consumer Expertise: Become a subject matter expert in understanding our consumers and effectively translate this understanding across all levels of our organization.

Brand Operations

• Agency Management: Lead and manage agency partnerships to deliver impactful holistic campaigns, digital activations, and social media community management.
• Budget Management: Implement rigorous budget management practices, making data-driven recommendations aligned with our brand’s strategic priorities.
• Annual Calendar: Develop and execute the brand’s annual calendar, ensuring alignment with brand objectives and market trends.
• Reporting and Metrics: Prepare and disseminate marketing reports, providing clear and insightful brand health metrics and share tracking to evaluate performance.

Brand Building Execution

• Omnichannel Strategy: Implement and execute the brand’s omnichannel strategy, maximizing our presence across various platforms and touchpoints.
• Strategic Contribution: Play a vital role in the brand strategy’s annual cycle and planning, helping shape the brand’s direction.
• Campaign Execution: Oversee the design and execution of brand campaigns and activations, ensuring they resonate with our target audience.
• Internal Brand Advocacy: Foster a sense of brand ownership, pride in company and engagement within our employees. Bringing the brand to life in a way that connects.

Key capabilities:

• Strategic mindset with the ability to develop and execute consumer-centric strategies.
• Exceptional project management skills & ability to drive and manage complexity.
• Strong business and financial acumen to drive data decision making.
• Design and execution of brand campaigns/activations.
• Ability to judge and evaluate creative concepts.
• Coach and manage a team of brand associates and driving them to excellence in execution.

Experience

• Proven track record with 5+ years of brand management experience, demonstrating a successful history of driving brand growth.
• Previous experience with Global FMCG / CPG companies preferred.

Education:

• Bachelor’s degree in marketing, Business, or a related field. MBA is a plus not mandatory.

Senior Brand Manager Job Nairobi