Coca Cola Kenya

Senior Director, Franchise Operations, Eastern Cluster, ECAF at The Coca-Cola Company

July 10, 2024

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Job Description

Lead the Franchise or Region team and provide commercial expertise to drive the business plan successfully working with our bottling partners.  Co-ordinate all Marketing, Commercial and Franchise activities across a geographic location to achieve volume and share objectives through supporting the execution of the Bottler Business Plan (BBP).  Leverage functional support and expertise to address opportunities or issues quickly – Marketing, Commercial, Legal, PAC, Technical, Finance or HR.


  • Strategy and Business Performance:
    • Develop and implement 3 year BP and annual BP for assigned geography aligning bottler around key investment commitments
    • Approve and ensure execution of annual BBP(s) – manage opportunities and issues arising with Bottler Leadership Team
    • Approve and ensure execution of annual Customer Business Plans
  • Finance
    • Manage P&L for the Region ensuring delivery of the Profit, Volume and Share numbers
    • Ensure adherence to Local Chart of Authority, financial governance standards and management of Opex locally
    • Effectively adjust and correct during the annual cycle to ensure delivery of profit numbers
  • Market Execution and Commercial Excellence:
    • Identify commercial and market development improvement initiatives to drive incremental volume, profit or share
    • Ensure the Region or territory OBPPC is optimized leveraging Conjoint analysis and the BU experts
    • Drive the RED agenda with the bottling partner(s)ensuring it is embedded into organizational culture
    • Actively pursue opportunities to improve our Route to Market, leveraging best practices
    • Ensure application of consumer programs designed to enhance consumer brand equity
    • Drive horizontal expansion through outlet creation incentive programmes
  • Manage Capacity to Produce and Distribute
    • Lead the conversations with our bottling partners to agree investment levels to meet demand
    • Plan three years ahead for investment in Capacity, Glass and Coolers
    • Lead the Quality agenda at the [plants ensuring we meet our Package and Product quality metrics
    • Monitor capacity performance to anticipate opportunities or challenges in the Supply Chain
  • Franchise Leadership
    • Build value based and strategic “win-win” relationships with System partners at Bottler leadership team and regional levels
    • Lead strategic System capability planning to ensure we have the Processes, Organisation, Technology, Culture and People to deliver three year commitments
  • People Leadership
    • Motivate and lead the Region Team and any dotted line functional support to deliver the Long Range and Annual Business Plan
    • Build System and team capability to ensure our team continues to lead the market and build the careers of our Associates
    • Effectively manage all people processes to a high quality, on time and on budget – training, performance management, organizational changes etc
  • External Stakeholders and Sustainability
    • Represent the Company to all external stakeholders and all KO events
    • Manage the profile and reputation of the company and lobby Governments with the support of PAC
    • Lead the Workplace Rights and Human Rights agenda with bottling partner(s).
  • Assist fully in the execution of community programs designed to enhance KO reputation within the community.

Required Experience

  • Minimum 10-12 years’ experience with a FMCG Company with at least 5 years in Operations. Functional experience would be an advantage. Bottler experiences an added advantage.
  • Business degree qualification minimum, MBA preferable