Social Media Marketing Manager – Tech Products at Canonical

Job Description

Social Media Marketing Manager – Tech Products at Canonical

• Our social media provides a window between the people who make our products and those who use them. With audiences in the millions, our online communities have the opportunity to talk to us, engage with us, provide feedback and be involved in the world of Ubuntu. From #opensource to coffee on K8s, launch previews to twitter storms over some cool release swag, our marketing team is committed to creating conversations with audiences all over planet earth: developers, tech enthusiasts, security engineers.
• The ideal candidate is passionate about technology, technology marketing and the use of technology in marketing. They love to own campaigns, come up with creative campaign ideas and collaborate with others to make them happen. They love to learn and improve themselves, the team and the organisation. They problem solve, get hands-on, experiment, measure and use automation to make daily life easier. To succeed in this role, the candidate must be driven, organised and attentive to detail.

This role sits in the communications team reporting to the director of communications.
Location: This role will be based remotely in the EMEA region.
What your day will look like

• Create, schedule and publish content and campaigns across multiple social media channels
• Deliver regular analysis and reporting on social media metrics, content performance and campaigns results
• Support the growth and nurturing of Canonical’s social media audiences, while increasing engagement rates and valuable actions
• Develop flair with copywriting and asset creation to create messaging that aligns with the brand and its personality, and drives audiences towards action
• Be responsible for executing A/B and multivariate growth tests
• Be audience centric, focusing on platform and community moderation, as well as direct audience engagement
• Create awareness on integrated campaigns, product launches, webinar series, industry announcements and core content.
• Package all of Canonical’s product offerings and educational material creatively, from bare metal, AI, Kubernetes to chats on diversity and CSR.

What we are looking for in you

• Experience managing social media platforms for tech brands, part of a content team or marketing agency
• Hands-on knowledge of social media management tools like Sprout Social, an understanding of web analytics tools (social and web like Google Analytics)
• Proficiency with at least four social media platforms including LinkedIn, YouTube, Twitter, Facebook, Instagram and Reddit
• An analytical eye and a good sense for the type of content that performs best depending on platform and objective
• Experience with educational content funnels, and using video as a core social media marketing asset
• Exceptional interpersonal skills and aptitude for forging trusting relationships across diverse, cross-functional teams
• Excellent verbal and written communication skills, strong content marketer
• Proven ability to prioritise and differentiate what matters from the noise, meeting deadlines without sacrificing quality
• Experience with project management tools like Jira and proven ability to manage a social media calendar
• Willingness to travel up to 4 times a year for internal events.

Social Media Marketing Manager – Tech Products at Canonical