Marketing Content Manager Job

Nairobi County, Nairobi, Kenya
February 19, 2024
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Job Description

Marketing Content Manager Job

About Cryptonewsz:

Cryptonewsz is a leading digital media platform dedicated to providing timely and accurate information about the cryptocurrency and blockchain industry. With a commitment to delivering high-quality content, we aim to keep our audience informed about the latest developments, trends, and innovations in the ever-evolving world of blockchain technology and cryptocurrencies.

Job Overview:

Cryptonewsz is seeking a skilled and experienced Content Marketing Manager with a strong background in blockchain and cryptocurrency. The ideal candidate will be responsible for developing and executing content marketing strategies to promote Cryptonewsz, drive audience engagement, and support business objectives.


Content Strategy:

  • Develop and execute a comprehensive content marketing strategy aligned with Cryptonewsz’s brand, goals, and target audience.
  • Create a content calendar that includes blog posts, articles, videos, infographics, and other multimedia content.

Blockchain and Cryptocurrency Expertise:

  • Stay informed about the latest trends, news, and developments in the blockchain and cryptocurrency industry.
  • Translate complex blockchain concepts into engaging and accessible content for a diverse audience.

Content Creation:

  • Oversee the creation of high-quality, informative, and engaging content that showcases Cryptonewsz’s expertise in the blockchain space.
  • Collaborate with writers, designers, and multimedia producers to develop a variety of content formats.

SEO Optimization:

  • Optimize content for search engines to increase organic visibility and drive traffic to Cryptonewsz’s digital platforms.
  • Conduct keyword research and implement SEO best practices in content creation.

Distribution and Promotion:

  • Develop strategies for distributing and promoting content across various channels, including social media, email, partnerships, and more.
  • Collaborate with the marketing team to ensure content is aligned with overall promotional efforts.

Performance Analysis:

  • Track and analyze content performance metrics using tools such as Google Analytics and social media analytics.
  • Use data insights to refine content strategies and improve engagement.


  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Proven experience in content marketing, with a focus on blockchain and cryptocurrency.
  • Strong understanding of blockchain technology and the cryptocurrency ecosystem.
  • Excellent writing and editing skills, with the ability to create compelling and informative content.
  • Knowledge of SEO best practices and experience optimizing content for search engines.
  • Experience with content creation tools, CMS platforms, and multimedia production.
  • Strong analytical skills and the ability to use data to inform content strategies.

Marketing Content Manager Job