Marketing Content Manager Job

Nairobi County, Nairobi, Kenya
February 19, 2024
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Job Description

Marketing Content Manager Job

About Cryptonewsz:

Cryptonewsz is a leading digital media platform dedicated to providing timely and accurate information about the cryptocurrency and blockchain industry. With a commitment to delivering high-quality content, we aim to keep our audience informed about the latest developments, trends, and innovations in the ever-evolving world of blockchain technology and cryptocurrencies.

Job Overview:

Cryptonewsz is seeking a skilled and experienced Content Marketing Manager with a strong background in blockchain and cryptocurrency. The ideal candidate will be responsible for developing and executing content marketing strategies to promote Cryptonewsz, drive audience engagement, and support business objectives.

Responsibilities:

Content Strategy:

  • Develop and execute a comprehensive content marketing strategy aligned with Cryptonewsz’s brand, goals, and target audience.
  • Create a content calendar that includes blog posts, articles, videos, infographics, and other multimedia content.

Blockchain and Cryptocurrency Expertise:

  • Stay informed about the latest trends, news, and developments in the blockchain and cryptocurrency industry.
  • Translate complex blockchain concepts into engaging and accessible content for a diverse audience.

Content Creation:

  • Oversee the creation of high-quality, informative, and engaging content that showcases Cryptonewsz’s expertise in the blockchain space.
  • Collaborate with writers, designers, and multimedia producers to develop a variety of content formats.

SEO Optimization:

  • Optimize content for search engines to increase organic visibility and drive traffic to Cryptonewsz’s digital platforms.
  • Conduct keyword research and implement SEO best practices in content creation.

Distribution and Promotion:

  • Develop strategies for distributing and promoting content across various channels, including social media, email, partnerships, and more.
  • Collaborate with the marketing team to ensure content is aligned with overall promotional efforts.

Performance Analysis:

  • Track and analyze content performance metrics using tools such as Google Analytics and social media analytics.
  • Use data insights to refine content strategies and improve engagement.

Qualifications:

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Proven experience in content marketing, with a focus on blockchain and cryptocurrency.
  • Strong understanding of blockchain technology and the cryptocurrency ecosystem.
  • Excellent writing and editing skills, with the ability to create compelling and informative content.
  • Knowledge of SEO best practices and experience optimizing content for search engines.
  • Experience with content creation tools, CMS platforms, and multimedia production.
  • Strong analytical skills and the ability to use data to inform content strategies.

Marketing Content Manager Job