Territory Sales Representative – Kisumu

November 23, 2023
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Job Description


  • Degree or Diploma in Sales, Marketing or any business-related field
  • 2+ years of experience in sales, marketing, or business development.
  • Sound knowledge & understanding of retail sales and working with dealers.
  • Presentation and Communication Skills.
  • Proficient in various computer software applications, including Microsoft Office Suite (Word, Excel, and Outlook).
  • Data Analysis Skills.
  • Ability to work independently.
  • Ability to take initiative in tasks.
  • Strong Communication Skills.


Route to market

  • To recruit all trading outlets in the territory are of jurisdiction.
  • To classify the outlets into their convenient types e.g., kiosk. small dukas, large dukas, wholesalers, supermarkets, convenience stores, etc.

Distribution management

  • Understand the profile of a good customer.
  • Ensure that the distributor maintains proper records.
  • Use distributor records to analyze and understand territory performance.
  • Train and develop distributor and bicycle sales representative.

Territory management

  • Know the geographical area of distributor coverage.
  • Understand the socio-economic conditions.
  • Plan and implement a territorial itinerary with guidance from the sales manager.
  • Maximize sales potential.

Sales management

  • Understand and appreciate sales targets and ensure continuous achievement.
  • Ensure proper use of wholesale infrastructure and resources to deliver sales.
  • Break down sales into customer classifications.

Selling aids management

  • Ensure that selling aid material is properly utilized for intended purposes.
  • Account, as may be required, for any selling aids.


  • Understand and implement the merchandising concept.
  • Customer management.
  • Understand and appreciate big and small customers.
  • Use of commercial arguments when dealing with customers.
  • Ability to handle objections and complaints.

Effective communication

  • Ability to clearly, and effectively communicate verbally, written and visually.